01
The situation
A bet: clinics would pay for a site with booking and a CRM on their own domain, self-served, with Stripe.
Work · The honest one · clinic SaaS
Custom hostnames, booking, CRM and Stripe, from brief to production in under four weeks. The build is sound; the market pull was not there. Published as-is.
Published so you can judge the engineering separately from the market.
Numbers as cleared by the owner. Nothing rounded, nothing added.
01
A bet: clinics would pay for a site with booking and a CRM on their own domain, self-served, with Stripe.
02
Custom hostnames per clinic, online booking, a CRM, Stripe billing, in under four weeks from brief to production.
03
Nothing, commercially: zero paying users so far. The build is published anyway, because the speed and the shape are the point of this page, and the zero is a number the owner cleared.
04
Because a portfolio with only wins is a brochure. This one shows what four weeks buys, and what it does not.
The system on one map. Arrows show what feeds what; hover a piece to light its path.
A clinic's own domain, per tenant.
Self-served, per clinic.
Subscription billing.
Runs on
Three steps. The six-step version, with the brief and the video request, is on the home page.
You describe the situation; I ask three questions and propose a shape.
The 36-month cost comparison, the order of moves, the risks and a fixed build price. Paid by bank transfer after the call, once you accept the offer; credited in full against a build ordered within 60 days of the report. If the audit does not show savings of at least twice its fee over 36 months, you get the fee back.
One engineer builds every layer on your account and documents it. The offer includes a monthly plan by default, so the system is looked after from launch day.
Tap a question to see the answer.
Scoping calls · most weeks
Savings audit. In 5 business days: the 36-month cost comparison, the order of moves, the risks and a fixed build price in writing. It costs €1,200 / $1,400 net, paid by bank transfer against an invoice after the call and after you accept the offer. If you order the build within 60 days of the report, the full amount comes off its first instalment; if not, the report is yours to take to anyone. If the audit does not show savings of at least twice its fee over 36 months, you get the fee back.
The repository, the Cloudflare account, the domains and the data sit under your company from day one, and the data is yours. Code built only for you becomes yours once it is paid for, as the contract sets out; H2M modules come with a perpetual licence. I get access to your accounts, not ownership of them.
The audit gives you a date and a fixed price before you commit to the build. The stack is small and one person builds every layer, so nothing waits in a queue between departments.
Yes, before you send the brief if you need it. Send yours or use mine.
Something else? Ask it on the call
A 30-minute call, free
Pick a free time in my calendar. Or leave an email: I reply within one business hour with three questions and a proposed time for the call, not a deck.